Anything to Ad?

On the bill­board: Beirut from my bal­cony at 7 a.m (click for original).

I have mixed feel­ings about adver­tis­ing, and gen­er­al­ly accept or turn down projects on a case-by-case basis. Plus I only con­sid­er pho­tog­ra­phy an expen­sive hob­by, and in fact don’t make any men­tion of it on my web­site or busi­ness card.

So when out­door adver­tis­ing com­pa­ny Pikas­so asked me to con­tribute a few pho­tographs to the launch of their new dig­i­tal bill­boards, my ini­tial thought was that there are many pho­tog­ra­phers work­ing in Beirut today who are clear­ly more expe­ri­enced than I am.

But then it was explained to me that the theme of the cam­paign was one dear to my heart: my home city. Pikas­so’s idea is to cel­e­brate the beau­ty of Beirut with pho­tos of the city tak­en by a hand­ful of its residents.

And just like that, as they say in adspeak, I was sold.

Thanks to my friend Nady, a tal­ent­ed pho­tog­ra­ph­er in his own right, for send­ing me the pho­to of the billboard.

Previous post:

Next post: