April 2010

The Ghost Writer

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What­ev­er hap­pened to the Roman Polan­s­ki of such mind-blow­ing mas­ter­pieces as Repul­sion, Rosemary’s Baby and Chinatown?

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What’s in a Brand Name?

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To design a brand, a lot of thought must go into its name. A rose by any oth­er name may smell as sweet, but I doubt many would want to smell it in the first place if it were named, say, “crap­bud.”

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